It’s quite agreeable that social media is the biggest trend in the 21st century.
With tons of it available, getting in touch with friends and family couldn’t have been any easier — we communicate with people from thousands of miles away over a matter of seconds. We effortlessly share files and resources and, we enjoy the fun of staying updated with global news and our various hobbies and passions.
Even with no further benefits aligned to it, no one would want to miss out on such an amazing trend. However, other than socialization and communication, social media has got lots and lots of many other benefits.
Are you seeking for ways to build an audience? Do you crave to earn money from the comfort of your home? Are you struggling to publicize your skills and services? Social media has got all that covered.
As a result of the rapid growth of social platforms and its increasing usage, below are ways owning a social media presence can catalyze your company’s growth or aid your personal interests.
Importance of using social media platforms as an individual
1. To be socially alive
The difficulties in waiting for days before letters get delivered in order to connect with friends or even role models have become a thing of the past. With a single click, social media makes it possible to instantly get in touch with friends that are miles, nations, continents or even worlds away (sorry I exaggerated a bit).
Hanging out usually involved rolling with the clique (physically). However, with social media, you can hang out, know your friends’ whereabouts and their current activities from the comfort of your home — all you do is jump into your pajamas, lay back on the couch, grab your cell phone and hang out. It’s that simple!
2. To stay updated with the rapidly changing world
The world never pauses for anyone — it’s in a continuous state of activeness with lots of activities going on within.
However, do you really need to get into the flaming sun in search of newspaper vendors before you can learn the latest happenings in your state, nation or the world? No! With regards to the internet, social media has got all that covered.
Over the matter of seconds, or in fact milliseconds, news from nations far away is readily accessible by all via social media platforms.
3. To learn
Social media platforms link people from all races, cultures, traditions and religions together. All these people have different knowledge and beliefs. Therefore, there’s practically no limit to what can be learned over social media platforms from meeting and interacting with new people.
4. To pass time
The platforms are rarely boring — it’s filled with amusing and talented people, fascinating scenes and intense controversies.
Hence, the social media platforms can serve as an effective time-killing machine whenever you’re captured by boredom.
5. To earn a source of living
Social media was and is still a reigning trend. As a matter of fact, it’s agreeable that every business and company today is active on at least one social media platform.
However, most of these business owners who strive to grow their various brands by joining the trend often have little or no time to comprehend all the features of the social platform — they fail to utilize the root parts of the platform that’d actually help their brands grow.
Hence, in the board of staffs, most of these companies create a vacancy for a “social media geek” who knows his/her way around the platform.
Therefore, if you’re a smart social media genius with creative ideas that could hasten the growth of a company through its social platform, this could be your dream job — all you’ve got to do is update the company’s social pages and be handsomely rewarded.
Importance of using social media platforms as a company
6. To improve brand publicization
Social media can be used as a cost-less type of advertising.
As a startup owner in seek of public awareness, every opportunity to showcase your products and services to a large audience is extremely precious.
Presently, there exists lots and lots of social platforms and everyone seems to be actively connected to one or many. Therefore, creating a social media presence for your brand will go a long way in linking people from all around the globe, thereby helping you create public awareness to enable you to showcase your services.
According to numerous researches conducted to determine the effectiveness of social media on businesses, this includes the analyses by Hubspot, a whopping number of business owners have declared social media a must-have for any company. This is all as a result of the number of ways it has positively influenced their brands.
7. To improve Google SEO and site traffic
Once you successfully launch the right platform and you have the attention of many, a little advert will cost you nothing but will sell a lot.
Because people generally see Twitter, Facebook, etc, as a fun platform, they tend to easily embrace whatever comes with the fun — be it an ad or anything at all. Hence, it’ll be totally effortless to advertise and get an audience to visit your business website amidst the fun.
Also, an audience will generally strive to learn more about your services once they’re impressed with the little preview you display in your social platforms.
8. To improve brand’s value
According to the stats of the examined businesses by Hubspot, it was clearly seen that social media played a notable role in upholding the prestige of their brands and helped them gain a strong stance against competing brands.
Social platforms and the individuals utilizing them are very much connected. Hence, when people give positive feedback and reviews about your brand, it’ll spread rapidly and enchant many others.
9. To retain already existing audience/clients and bring in new converts
Through social media platforms, you get to learn about your audience’s interests and even get to engage with them via comments.
This engagement helps to win their trust and clear them of all doubts that could prevent them from working with you and hence, it strengthens the bond.
10. To aid more sales
And lastly, once you’re able to publicize your brand, improve your site’s SEO, improve your brand’s value and retain the relationship with audience/clients, there’s absolutely no doubt that your sales will incredibly maximize.
Entrepreneurs often believed that social networking is just a dying fad that’d last only but a short while. However, this hasn’t proven to be the case so far.
The struggle to dominate and succeed in business has gone social, take your brand social too. Reflect on the above benefits and strive to create your own or your company’s social presence if you currently have none. Goodluck
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